Advinans' employees and advisors have experience from finance, IT and academia. Fredrik Burling is the CEO and founder with a background as a partner at The Boston Consulting Group. Paolo Sodini is a founder and professor of Financial Economics at the Stockholm School of Economics. Luis Viceira is a professor of Financial Economics at Harvard Business School and works as an advisor to Advinans.

The Board of Directors of Advinans consists of Anders Wihlborn (member of the board of Seventh AP fond and former CEO of Bank of America Merrill Lynch Asia Pacific), Annika Saramies (former CEO of Avanza Pension), Klas Johansson (partner at Altor Equity Partners AB), Lars Nyberg (i.a. former Deputy Governor of the Swedish Central Bank) and Marie-Louise Jarl Klintemar (entrepreneur and former partner at Söderberg & Partners and Max Matthiessen) and Fredrik Burling.

Advinans has long-term financing from leading Swedish investors with considerable experience from financial companies.