Advinans offers a long-term savings platform, not a trading platform and for that purpose we believe that a well-diversified investment fund portfolio is the most appropriate form of savings for the absolute majority of our customers. For experienced investors who want to invest directly in shares, Advinans recommends online brokers. If you are going to invest directly in shares, you should spend plenty of time on identifying long-term attractive companies that you understand and know something about and you also need to have a long investment horizon. Unfortunately, many people trade in companies they do not understand, which is good for the brokers but not for the customers.